#EyesSayMoreThanWords
Instagram grid one week after launch. To view the current Instgram grid click here.
To view the refreshed website click here.
As acting Social Media Strategist for local D.C. retailer, Georgetown Optician, my role in their fall campaign launch was to plan and distribute the commercial to our current and prospective audiences by way of organic and paid media. My team and I executed a launch strategy, content plan, email blast, and website update before the campaign went public. By using a mixture of ad placements through Facebook Ads Manager and IGTV, we gathered about 345K views during launch weekend.
While filming the campaign I acted as BTS photographer and production assistant, making sure our campaign photographer gathered all necessary content we would need to keep the launch of the campaign going well into 2020.
#EyesSayMoreThanWords
Instagram grid one week after launch. To view the current Instgram grid click here.
To view the refreshed website click here.